This manual provides comprehensive guidance for writing for electronic media, covering a wide array of genres including commercials, news, documentaries, corporate and educational content, animation, games, internet productions, and dramatic film and video. It focuses on developing essential skills for a successful media writing career, highlighting the distinct approaches required for different formats, such as animation versus radio, or television news versus corporate training. The content is designed to facilitate learning through practical examples, including sample scripts, production files, and comparative visual aids, preparing individuals for diverse roles in media production.
The purpose of this manual is to serve as an authoritative resource for aspiring and practicing media writers. It details the processes involved in scriptwriting across various platforms and offers insights into the writer's role in production. By providing clear explanations and practical applications, this guide aims to equip readers with the knowledge and techniques necessary to excel in fields such as newsrooms, advertising, film and animation studios, and cable operations, fostering a deep understanding of electronic media scriptwriting.
"Wonderfully practical....just what every media writer needs."
Christopher H. Sterling
George Washington University
* Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions
* Outlines the key skills needed for a successful media writing career
The demand for quality and knowledgeable multi-platform writing is always in high demand. An Introduction to Writing for Electronic Media presents a survey of the many types of electronic media you can write for, and explains how to do it.
Musburger focuses on the skills you need to write for animation versus radio or television news versus corporate training. Sample scripts help you learn by example while modeling your own scripts. Production files illustrate the integral role writers' play in the production process, and individual movie frames allow you compare these to the real scripts.
Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations.
Robert B. Musburger, Ph.D., is Professor Emeritus and former Director of the School of Communication, University of Houston, USA. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer. Musburger has received numerous awards for his video work and teaching and he continues to work in electronic media with his Seattle, WA,. consulting firm, Musburger Media Services.
"[An] authoritative and clearly written description of the processes involved in writing for film, radio and television production."
Raymond Fielding, Dean Emeritus
Florida State University
Author: Musburger, PhD, Robert B.
Publisher: Focal Press
Illustration: n
Language: ENG
Title: An Introduction to Writing for Electronic Media: Scriptwriting Essentials Across the Genres
Pages: 00360 (Encrypted EPUB) / 00360 (Encrypted PDF)
On Sale: 2012-09-10
SKU-13/ISBN: 9781138131323
Category: Language Arts & Disciplines : Journalism
"Wonderfully practical....just what every media writer needs."
Christopher H. Sterling
George Washington University
* Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions
* Outlines the key skills needed for a successful media writing career
The demand for quality and knowledgeable multi-platform writing is always in high demand. An Introduction to Writing for Electronic Media presents a survey of the many types of electronic media you can write for, and explains how to do it.
Musburger focuses on the skills you need to write for animation versus radio or television news versus corporate training. Sample scripts help you learn by example while modeling your own scripts. Production files illustrate the integral role writers' play in the production process, and individual movie frames allow you compare these to the real scripts.
Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations.
Robert B. Musburger, Ph.D., is Professor Emeritus and former Director of the School of Communication, University of Houston, USA. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer. Musburger has received numerous awards for his video work and teaching and he continues to work in electronic media with his Seattle, WA,. consulting firm, Musburger Media Services.
"[An] authoritative and clearly written description of the processes involved in writing for film, radio and television production."
Raymond Fielding, Dean Emeritus
Florida State University
Author: Musburger, PhD, Robert B.
Publisher: Focal Press
Illustration: n
Language: ENG
Title: An Introduction to Writing for Electronic Media: Scriptwriting Essentials Across the Genres
Pages: 00360 (Encrypted EPUB) / 00360 (Encrypted PDF)
On Sale: 2012-09-10
SKU-13/ISBN: 9781138131323
Category: Language Arts & Disciplines : Journalism
